About Us

FROM THE FOUNDER, VANYA AHMED

On This Day was born out of my passion for bringing affordable, trendsetting fashion to women in Pakistan. What started as a vision to create stylish, high-quality pieces that every woman could wear with confidence has now grown into a thriving community of bold, fashion-forward women who celebrate their individuality through style.

At OTD, we believe that fashion is more than just clothing—it’s a statement, an attitude, and a way to express who you are. Every piece we design is made with attention to detail, inspired by global trends, and tailored for the modern woman who wants to look effortlessly chic, every day.

This journey is about more than just fashion—it’s about empowering women, embracing confidence, and proving that style should be accessible to all. Thank you for being part of our story.

OUR FOOTPRINT

We believe fashion should be thoughtful, not wasteful. That’s why we create our collections in small, carefully curated batches—producing only what is needed to minimize waste and avoid overproduction.

Our designs are meant to last beyond seasons, encouraging women to invest in timeless pieces rather than fast fashion. We are continuously working to adopt sustainable practices, from mindful production to eco-friendly packaging, ensuring that every step we take is a step toward a better future.

Fashion is more than just what you wear—it’s the impact we leave behind. And at OTD, we are committed to making that impact a positive one.